Allwin Powersports Corp, the exclusive importer of LS2 helmets and products, has established a unilateral policy (the “MAP Policy”) regarding the minimum advertised price (“MAP”) of its LS2 products at retail in the United States.
LS2 Helmets and Allwin Powersports Corp. believes that this MAP Policy is necessary to ensure the preservation of the image of our brand and the value of our products and ensure that retailers provide effective marketing and sales support for all LS2 products. This MAP Policy has been unilaterally adopted by LS2 Helmets and Allwin Powersports Corp. and will be so enforced. Should any portion of this prove to be unenforceable, it does not make other parts null and void. LS2 Helmets and Allwin Powersports Corp. is not requesting or otherwise seeking any agreement or acknowledgment regarding this MAP Policy from retailers.
TERMS OF THE MAP POLICY:
This MAP Policy applies only to advertising LS2 products by retailers, as further specified below. Unless stated otherwise in writing by LS2 Helmets and Allwin Powersports Corp., the MAP for any LS2 product is the manufacturer’s printed MAP price for that product. This MAP Policy does not affect the price at which retailers sell LS2 products. Each retailer remains free to determine independently the actual price at which it sells any LS2 product.
LS2 Helmets and Allwin Powersports Corp. reserves the right to exempt certain products for a specified period of time for promotional purposes or to adjust MAP on specific items for a specified period of time for promotional purposes. This includes offering scheduled “MAP Holidays” for a period not to exceed 14 days at a time at our discretion. These exemptions will be posted and available for review on our LS2 Helmet site whenever possible.
This MAP Policy applies to all forms of advertising, including mailings (physical or emailed), catalogs, displays at consumer exhibitions and shows, and any and all other forms of advertising media, including, without limitation, the Internet and any other electronic network. Any price information relating to LS2 products on an Internet website that can be accessed directly through any hypertext link or by any other method that uses the hypertext transfer protocol (http) is considered advertising for purposes of this MAP Policy.
This MAP Policy does not apply to the following:
In-store displays, In-store banners, In-store price markings
Electronic mail sent in direct response to a customer inquiry
This MAP Policy DOES apply to the following
Advertising without any reference to price (this is not allowed).
“Bundling” - Advertising that offers free product with purchase; free delivery with purchase; free training with purchase; free service with purchase unless the ad specifies a dollar value for these activities, which nets a price that is below LS2’s MAP.
This MAP Policy does not apply to LS2 products on “closeout.” Closeout is defined as any merchandise that LS2 Helmets and Allwin Powersports Corp. have designated as closeout for a period of 60 days from the first announcement.
Any retailer advertisement subject to this MAP Policy that presents a price for an LS2 product lower than the applicable MAP is a violation of this MAP Policy. In response to any violations of this MAP Policy, LS2 Helmets, and Allwin Powersports Corp., in their unilateral discretion, may take the following actions:
First Violation: Allwin Powersports Corp. will issue a warning via email, phone or mail. APC will put the retailers purchasing privileges on hold until the item is corrected. Maximum 24 hours for compliance. If not corrected within 24 hours, Allwin Powersports Corp., at their sole discretion, may place the account on the indefinite suspension of any further purchasing of all LS2 Helmets products to the dealer
Second Violation: Allwin Powersports Corp. will refuse to accept any new orders from the retailer for 90-days unless LS2 and the retailer make arrangements to reinstate the retailer as an authorized retailer of LS2 products.
Third Violation: Allwin Powersports Corp., at their sole discretion, may no longer accept orders from the retailer for LS2 products. Allwin Powersports Corp. reserves the right not to accept orders at their sole discretion.
Questions Regarding LS2 Helmets and Allwin Powersports Corp.’s MAP Policy
Compliance with this MAP Policy is entirely within the control of each retailer. This MAP Policy is non-negotiable, and no modifications will be made for any retailer of our products. LS2 Helmets and Allwin Powersports Corp. cannot and will not discuss this unilateral minimum advertised price MAP Policy with retailers outside of providing the terms of the MAP Policy and examples of compliant and non-compliant advertising.
If you have comments or concerns about this MAP Policy, you may submit these by email to [email protected], and it will be forwarded to the proper staff. Please note that LS2 Helmets and Allwin Powersports Corp. will not respond to any comments from one retailer about the activities of any other retailer.
Any questions related to the MAP policy must be directed to [email protected] and will be forwarded to the proper manager.
LS2 APC Terms & Conditions | Date: July 15, 2021 | Supersedes All Earlier Versions